The story of OUREA began in 2020 when three young skiing enthusiasts came together to create a brand in the picturesque city of Vancouver, Canada. These three founders shared a deep love for skiing and believed that skiing was not just a sport but a way of life—a celebration of nature and an opportunity to challenge and surpass oneself.
As they glided through the mountains and ski resorts surrounding Vancouver, they experienced the sheer joy and fulfillment that skiing brought. It was during these moments that they decided to craft a brand that would cater to the needs of skiers, not just in terms of performance but also as a means of self-expression.
"Skiwear should not merely serve as functional gear; it should be an essential part of a skier's identity."
It was this profound understanding of these needs and their unwavering passion for skiing that gave birth to the OUREA brand. The three founders were determined to create skiwear that not only excelled in providing warmth and waterproofing but also fused fashion and comfort seamlessly. Drawing from the strengths of existing skiwear and combining them with their own innovations, OUREA introduced a range of exceptional pieces. OUREA's mission was clear: to offer skiers unique and outstanding ski apparel that allowed them to fully embrace the thrill of skiing, whether it be on high mountain slopes, snow-covered trails, or daring backcountry expeditions.
Today, OUREA has journeyed alongside enthusiasts for three remarkable years. We take pride in infusing our products with the same passion, innovation, and respect for nature that inspired our brand's inception. Whether you're an experienced skiing pro or a newcomer to the slopes, OUREA is ready to share in the passion for skiing, to help you challenge yourself, explore the unknown, and revel in the adventure of the snow-covered realm.
Choose OUREA and embark on a skiing journey with us, where you'll discover the boundless charm of this exhilarating sport!
